When you host a site on a server, it works by using the server's shared IP - an exclusive number that is used to identify any device connected to the Web. The domain name that you use for the site is for quick access and convenience of the visitors, but on a lower level, their web browser connects to the IP of the server. Due to the fact that there are many more sites than IP addresses, shared website hosting servers use a single IP for many different websites even if they are owned by separate users. Even though this does not affect your site performance directly, using a dedicated IP can slightly enhance the loading speed of a particular website, providing it better positions in search engine results. Such an IP is required for the setup of an SSL certificate as well, so when you wish to protect the payment or login info that your website visitors type in, you should have an IP alongside the SSL.

Dedicated IP Address in Cloud Website Hosting

In case you host your websites on our reliable cloud platform and you have a cloud website hosting plan, you're able to add a dedicated IP to your account at any moment and assign it to any domain or subdomain with just a couple of clicks. The aforementioned option is available in all data centers where we provide services - Chicago (US), London (UK) and Sydney (AU), so irrespective of your choice during the registration process, you'll be able to get a dedicated IP for your sites. You'll be able to add / remove an IPas well as to keep track of the free and used ones at any moment. In case any of the IPs that you purchase will be used for an SSL certificate, you may enable the automatic configuration attribute in our SSL order wizard and our system will request & assign the IP before it sets up the certificate automatically. Our adaptable platform will allow you to use a dedicated IP for a number of sites as well if it's not in use by an SSL.